Alex Verhaar Photography - Vehicle Branding

This project was my first try at a large design and application of a vehicle diecut sticker for a close friend and talented photographer. The sticker was created as a promotional piece for his freelance photography company - Alex Verhaar Photography.

 
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Overall

While I have created thousands of diecut stickers for companies across the states, I had never done a project of this size up until this application. I wanted to push my capabilities and see what I could achieve with my equipment, see what types of challenges I would face, and how I could overcome them.

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Design Process

The logo itself was created to be simple, modern, and very obvious as to what it stands for. I created a vector of a traditional DSLR camera, visually broke it up, and complemented it with a light text treatment. The client wanted to maximize the window space we had available, and make it as easy to read and understand as possible.

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Creation Process

The process of this application was very similar to that of smaller applications. I cut, weeded, and applied the material, then problem solved how to properly install it. With a decent amount of patience, I was able to install the sticker in the correct location and orientation on the first try.