Brooks Sports - Spring 2017 Inspiration Booklet

For an inspiration trip for Spring 2017 at Brooks, we travelled to Morocco. This trip was spend gathering ideas, materials, and shaping a brand aesthetic and mindset for designing our Spring 2017 line. The trip consisted of our entire Apparel Design Team, as well as a member of our Creative Team.

Once returned, we tackled a project and challenge for how to create and build a visual item that can be used as a tool throughout the company - used for a reference to design inspiration, as well as even a selling point to buyers from our accounts. The booklet was printed in an 8.5" x 11" format, and handed out to a large audience and one of our major internal milestone meetings.

This project was working incredibly closely with our Creative Team member, and supplementing the booklet with color direction, print direction, and initial design concepts that we pulled from the trip. This booklet showcases a variety of work that I did this season (and all seasons), including design aesthetic, CAD sketches, and photos taken during the trip. Within the booklet you can also find a variety of mood boards created for a variety of topics.