Brooks Sports - Signature Construction

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Design Language

With an apparel reboot for Fall 2015, throughout the seasons we have been building a brand language through designs, graphics, and construction. This project was created and debuted for the Fall 2017 line, and has been used by our Product Management Team as well as Marketing Teams.

The board and graphics serve as a visual representation of a variety of 'signature constructions' that we use throughout our apparel. The design of the board was to give it a fun, hand drawn look - almost as if the drawings were hand sketched.

 

The below are photos I took to show examples of signature construction in product.

 
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